Therez a lot of fear-mongering abt "losing control" of ur brand
online, when, in fact, u've got control over as much as u
always have: how u present ur biz & how u act.
Jay Baer & Amber Naslund.

Companies need connections to their markets to create long-term loyalty.
Charlene Li & Josh Bernoff

By listening, marketing will re-learn hot to talk.
Doc Searls & David Weinberger.

5 Ways to Use Google+ to Improve Your Search Engine Optimization
http://ow.ly/8jQeO

Until Facebook came along, there was hardly anywhere on the
public Internet where u'd to operate with ur real name.
David Kirkpatrick.

3 New YouTube Changes and What They Mean for Businesses
http://ow.ly/8gAqL

Companies need to lighten up & take themselves less seriously.
They need to get a sense of humor.